Google has been tweaking their search engine for sometime to deliver results for sites that are relevant to the user's local area. This is called Local Search and utilizes a technology called Geo Targeting. Moving forward, it is going to become critically important for businesses that primarly service local residents to pay attention to Local Search Optimization.
Previously, Google users were forced to click through pages and pages of mixed results to try and find relevant and local search results. Today, they’re automatically given a convenient list of local businesses located at the top of their search results. This makes life easier for consumers, however this alters the search engine optimization landscape significantly for companies trying to succeed in a local market.
Obviously, companies that rank high within local search results are going to get more sales. So where to start? Acquiring a local Google listing is the simple part, just go to Google Places, fill out an online form and confirm your physical location. However, making certain that your site ranks higher than your local competitors probably is going to be a bit more complicated, and is likely going to be a tedious task that the majority of business owners can’t complete on their own.
Motta Industries understands Local Search Optimization and can help you achieve the search results you are looking for. We staff Localized Search Engine Optimization experts who know how to achieve prominent rankings for local search results. Our optimization efforts have led to increased sales for San Francisco Bay Area businesses by connecting them with customers who otherwise would have never found them. Stop wasting money on outdated phone book advertising, television ads and newspapers. Local search optimization delivers fast and effective results at a fraction of the cost of traditional advertising.
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For a free, no-obligation Local Search Optimization Services consultation, call us today at (925) 297-5393. We offer web development services that can be tailored to your enterprise’s unique needs, and we work with companies both large and small. We are a San Francisco Bay Area web design company, and we provide services throughout California, Nevada, Oregon, Washington, the United States and even internationally.