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Why Google Split Itself into a Brand New Company

B2ap3 Large California Search Engine Optimization Company


The undisputed titan of online search is transforming itself into a brand new company called Alphabet. On August 10th, 2015 Google CEO and cofounder Larry Page stated that Google will be spun off from its various other endeavors, such as the up and coming driverless car. These other projects, along with Google itself, will be under the new umbrella company simply called Alphabet.

Mr. Page will assume the role of CEO of Alphabet, Google co-founder Sergey Brin will be the President, and Google Executive Director Eric Schmidt will assume the role of Executive Chairman for Alphabet. Going forward, Google is now a subsidary of Alphabet and will appoint Sundar Pichai, current head of Android, Chrome and Apps to CEO.  Got all that?


Umm ... So Why Rock the Boat?


The reasons for the sudden shift haven't been made clear as of yet, but I imagine it's an effort to keep on innovating. While under the Google brand, Page and Brin were hoping to literally change the world with projects like the self-driving autos, Google Glass, glucose-detecting contact lenses and even the quest for the foundation of youth. 

Strictly from a business point of view, it's really hard to quantify the benefits for each of these experimental projects to shareholders and investors. Be that as it may, by breaking off the core business from new and unproven projects, Larry and Sergey can keep on being trailblazers while CEO Sundar Pichai can concentrate on maintaining and growing the core business.


“Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.”
Larry Page


Generally, the new structure of the companies keeps the Google brand from being part of unproven ventures, but still remain the main income generator of the overall umbrella organization. This would allow greater risks to be taken without interfering with the companies bread and butter, the Google Search product.  Case in point, Google+ could have met a much quieter death and be retired with little fanfare or damage to the companies overall brand. 

Many Search Engine Optimization experts say Google+ failed because everyone wanted it to be a part of search rather than just a social network. If the new company Alphabet ever considers buying social network to replace it, you can bet your last dollar it will not make an appearance under the Google brand.


How this Affects You the Consumer


For the end user, barely anything changes.  The new company will even keep on trading under the name GOOG.

Google will make the change over to Alphabet in the not so distant future — it hasn't been revealed when this move will actually happen.  As a side note, you would assume that the new company would use the domain   Only problem is, has already been registered by German automaker BMW, so the new Alphabet domain name is going to be  Kind of crazy that the Internet's leading search company doesn't feel the need to use a .com domain anymore. To quote Bill Murray in the film Ghostbusters, "... Cats and dogs living together, end of the world type stuff."  Indeed.

Page and Brin may have won the Search Engine Wars, and it will be certainly interesting to see what direction they take next. As Page stated recently, "Google is not a traditional organization. We don't expect to turn into one."




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How to Choose a Search Engine Optimization (SEO) Company

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In life, we all like to think we're getting our money's worth.  The same goes for your business, as constantly paying out fees and not receiving much in return could land you in a tight financial spot pretty fast. Be that as it may, in terms of hiring a Search Engine Optimization (SEO) Company, things also can expensive and confusing fast.  Here's how to avoid getting taken for a ride.

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Your Facebook Page is Still Not a Replacement for a Business Website

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Recently a new client asked me if they should even bother with having a website for their San Francisco Bay Area business. I was kinda surprised to get pitched this question — to me, having a website for a business has been an absolute requirement for the last decade or so. When I asked how they thought their business could get along without some sort of a web presence, the answer essentially was, "We are getting all of our leads from our Facebook Business Page." At that point, I strongly encouraged management to investigate getting at least a basic site up immediately and not to depend soley on the whims of Mark Zuckerberg and company. For my money, EVERY business needs a well built website with effective SEO, and here's why:

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Are You Still Using "Doorway" Pages for SEO? Google would like a Word ...

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Google is reporting they are instituting yet another tweak to their algorithms to better identify and downgrade search engine rankings for sites still utilizing outdated "doorway page" SEO tactics.

Doorway pages are an old Search Engine Optimization trick designed to rank multiple pages within the search engines.  The idea being more traffic will be generated for a target site. Unfortunately, these supposedly unique pages ultimately lead to the same destination or website instead of unique web properties.

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Google Now Powers Yahoo Search. Wait, What?

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It's true.  Yahoo has owned up to "testing" an integration with Google search results.  Previous to sharp eyes uncovering this unholy alliance, no official announcements were made by Google or Yahoo regarding the inclusion of Google results in the Yahoo Search engine.

Previously Yahoo was drawing its search engine results exclusively from the Microsoft Bing platform.  When Yahoo re-inked their contract with Microsoft in April of this year, they added a clause allowing the inclusion of competitive results.  Enter the Google.

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