Effective Web Design Solutions for San Francisco Bay Area Businesses both Large and Small

Top Ten Spring Cleaning Tips For Your Business

B2ap3 Large Modern Office

We’re on the tail end of winter, and most of us are anxiously looking forward to the beautiful weather and warm sunshine that goes along with spring. However, there's one task that comes with the new season that most of us aren’t always that excited about. I’m talking about spring cleaning.

Regardless of your feelings on cleaning in general, your business can benefit from spring cleaning as well as your home. If you are a small to mid sized business, spring is the perfect time to implement some long awaited changes and improvements.


1. Update Your Company Website

If your business website is overdue for an overhaul, spring is a great time to bite the bullet and get it done. It doesn’t need to be an extensive teardown, and often just some cleanup and organization is all that’s required. This could be tweaking the information on your front page or streamlining the overall design for a cleaner look.

Most consumers are at least checking shopping and comparison websites before they make a purchase, so it’s crucial that your site be both friendly and straightforward to navigate. For starters, avoid posting every single detail about your company on the frontpage. Instead, link topics to a variety of internal pages. Save the front page for what a new visitor needs to see within 3 seconds to determine what your business is all about and for new products and services for returning clients. In addition, be on the lookout for outdated information, broken links and incorrect contact information. A website that hasn't been updated is a clear signal to potential clients and customers to go elsewhere.


2. Harness the Cloud

Today, some people might still be asking themselves, “What the heck is the Cloud?” Or maybe they haven’t had the time to research the various ways that it could transform their business. Either way you are already using the technology whenever you use your mobile phone to post a picture, access email and text with friends. For your business, cloud technology provides flexibility to how you and your customers interact with your business data.

One of the biggest promises of cloud technology is having the ability to access remote files and information from any device from anywhere at any time. We exist in a mobile world and we can't always be tethered to desktop machines. Gone are the dark ages when files only existed on one server and had to accessed onsite. Today, your business need to be able to handle remote worker needs and support offsite or informal work environments. Having the ability to access company files and materials is crucial for modern workers. Cloud computing makes it easy for staff to work efficiently outside of the workplace and for business owners to run their operation at any time of day, from anyplace.


3. Go Mobile

A static web site is no longer viable for a business website. Responsive sites are specifically designed for visitors to quickly access content from mobile devices. Older static or non-responsive sites are difficult or impossible to navigate on mobile devices and end with consumer frustration. Studies show that site visitors are more likely to go to a competitor site that is mobile optimized, rather than wait to get access to your site via a desktop device. Not sure if your site is responsive and mobile ready? Google offers a free Mobile-Friendly Test.

If your site isn't mobile-friendly, you're losing sales. In 2014 not being able to handle mobile traffic cost business owners an estimated $1.1 trillion in annual revenues. In 2015, mobile sales grew an astounding 630 percent, yet more than 75 percent of existing sites are not mobile-optimized.


4. Improve Technology

If your finances can handle it, spring can be a great time to invest in upgraded equipment that speeds up work processes and reduces labor. Capital purchases are often delayed during tighter budgets and the resulting outdated equipment will create bottlenecks in your business work flow.

To spring clean your business, replace slow and outdated computers, displays and other older technology.  Dodgy equipment can easily slow or halt production by malfunctioning at the worst times (think POS system crashes) and causing your business to lose sales and customers. In addition to hardware, make sure your software is upgraded to the latest version. Otherwise, your business may be vulnerable to viruses and scams, incompability with other vendors and slower work processes.


5. Take Inventory

During spring, homeowners take on the dreaded garage cleanout or closet organization project. Business owners also need to stop and take inventory. Spend some time seeing what equipment and supplies you need and what items need to be eliminated.

Spring is one of the best times to go through your existing product inventory and get rid of broken, outdated, or expired stock.  Use this time to make your company a more efficient business, as your products and services are your bread and butter. Often by clearing out old inventory, you can increase the number of product options for your customers. This can have a substantial positive effect on sales. Take this opportunity to investigate new vendor sources and products as well. Now is one the best times to expand your inventory lineup due to the consumer expectation of new products lines being launched in the spring.


6. Clear Your Email Inbox

When emails messages get ignored and begin to pile up, it can become a sticking point that saps your energy and encourages procastination. A lot of it may be just spam email that just needs to be trashed anyway, but you’re probably missing out on critical messages buried deep in that unread inbox.

If you feel that you are being buried by ever increasing mountains of spam, consider that an estimated 248 million emails are sent out each and every day and at least 60% can be considered junk email. It's a problem that's not going away anytime soon, so it's time to enlist technology to help you maintain your sanity.  If you're having trouble deciding what’s junk and what’s mission critical, perhaps it’s time for an inbox intervention. This doesn’t mean sacrificing an entire day just to trash all your junk email; take 10 to 15 minutes at the start of your workday to scan your emails and move them to folders based on clients and priority. Most email hosting services offer automatic spam blocking at the host level and and tools like email searches, labels and filters to help you stay in control of your inbox.


7. Strengthen your Security

Criminals and other black hats are always on lookout for their next online victims, so it's a good idea to periodically audit your security procedures, hardware and software. Often smaller businesses are targeted by hackers due to the fact smaller companies lack the resources and staff to properly implement strong security protocols.

What does your small business have that the bad guys want so bad?  Consider all the confidential information you take in, like customer contact information and credit card numbers or other critical data. True the payout is probably going to be bigger when larger businesses are targeted, but the sad truth is it is often simpler to break into your smaller business, since it's likely your online security is weaker. How can you protect your business? You can start by making sure your antivirus and firewall software is in place and working. Also, audit your various software systems to verify all security patches and program updates are installed; often an unpatched system allows attackers into your network beyond the initial point of entry.


8. Employee Evaluations

Traditionally spring has been a time for renewal in both body and spirit. Not only does the apply to you the business owner, but to your valued employees and staff. Spring is a good time for business owners to take stock of their employee base and their business performance, and to reward hard workers after what was probably a stressful year.

Conduct employee evaluations and recognize those who deserve attention for their efforts, and think of alternatives for those who aren't a good organization fit. Spring is the perfect time to review your budget for the purpose of allocating funds for employee bonuses if it is appropriate. An efficient way to handle employee reviews is to meet with your department heads and define what performance goals you expect from employees of each department. Next meet with each staff member and layout your plan for that employee to help the organization achieve those specific measurable results.


9. Enhance Social Media

We've already talked about having a modern website that is responsive and mobile ready, but you also need to make sure your social media presence is up to date and being maintained on a frequent basis. Social media is a cost effective way to engage with your existing clients and raise awareness of your brand.

Used correctly, social media can be a great way to attract new customers. Depending on your industry, you’ll want to identify the correct social media channel to connect with your customers. Social media can bolster your company’s search engine visibility while at the same time keeping your customers informed.


10. Get Cleaning

Did you think you would make it through the list without some actual cleaning? Yes, you need to take the time (or hire a professional service) to clean and organize the work areas. Stacks of stored equipment, files and other junk are something you and your staff need to navigate each day. Dirty equipment and work areas contribute to employee dissatisfaction and decreased production. A clean and organized office will restore and boost energy you may not notice that you lost.

Newsflash: your computer hardware and devices are likely much dirtier and gross than you imagine. Spend a few minutes to clean your keyboards, LCD screens and replace the batteries in your wireless and Bluetooth devices. Use compressed air for computer cases and specialty swipes make for safe LCD screen cleaning. Inspect your printers and verify they are printing cleanly and the mechanisms are free of stray paper and other debris. Also check your stock of printer cartridges and save money by ordering replacement online instead of the local mall office supply store.



Continue reading
1908 Hits

4 Simple Ways to Harden your Company Website Against Hack Attacks

B2ap3 Large Motta Industries Bayarea Website Design


If you manage your company's web presence, one of your primary concerns should be site security. A hack can not only lead to data loss, but can also impact your search engine rankings when your site becomes a hacker controlled spam machine. Over the last 12 months Google has recorded a 190% spike in the number of websites being compromised by hackers in the San Francisco Bay Area alone. While there isn't a 100% effective solution to keep criminals from accessing your site, you can reduce the chance of a succesful attack on your company's website.

Continue reading
3487 Hits

Why Google Split Itself into a Brand New Company

B2ap3 Large California Search Engine Optimization Company


The undisputed titan of online search is transforming itself into a brand new company called Alphabet. On August 10th, 2015 Google CEO and cofounder Larry Page stated that Google will be spun off from its various other endeavors, such as the up and coming driverless car. These other projects, along with Google itself, will be under the new umbrella company simply called Alphabet.

Mr. Page will assume the role of CEO of Alphabet, Google co-founder Sergey Brin will be the President, and Google Executive Director Eric Schmidt will assume the role of Executive Chairman for Alphabet. Going forward, Google is now a subsidary of Alphabet and will appoint Sundar Pichai, current head of Android, Chrome and Apps to CEO.  Got all that?


Umm ... So Why Rock the Boat?


The reasons for the sudden shift haven't been made clear as of yet, but I imagine it's an effort to keep on innovating. While under the Google brand, Page and Brin were hoping to literally change the world with projects like the self-driving autos, Google Glass, glucose-detecting contact lenses and even the quest for the foundation of youth. 

Strictly from a business point of view, it's really hard to quantify the benefits for each of these experimental projects to shareholders and investors. Be that as it may, by breaking off the core business from new and unproven projects, Larry and Sergey can keep on being trailblazers while CEO Sundar Pichai can concentrate on maintaining and growing the core business.


“Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.”
Larry Page


Generally, the new structure of the companies keeps the Google brand from being part of unproven ventures, but still remain the main income generator of the overall umbrella organization. This would allow greater risks to be taken without interfering with the companies bread and butter, the Google Search product.  Case in point, Google+ could have met a much quieter death and be retired with little fanfare or damage to the companies overall brand. 

Many Search Engine Optimization experts say Google+ failed because everyone wanted it to be a part of search rather than just a social network. If the new company Alphabet ever considers buying social network to replace it, you can bet your last dollar it will not make an appearance under the Google brand.


How this Affects You the Consumer


For the end user, barely anything changes.  The new company will even keep on trading under the name GOOG.

Google will make the change over to Alphabet in the not so distant future — it hasn't been revealed when this move will actually happen.  As a side note, you would assume that the new company would use the domain   Only problem is, has already been registered by German automaker BMW, so the new Alphabet domain name is going to be  Kind of crazy that the Internet's leading search company doesn't feel the need to use a .com domain anymore. To quote Bill Murray in the film Ghostbusters, "... Cats and dogs living together, end of the world type stuff."  Indeed.

Page and Brin may have won the Search Engine Wars, and it will be certainly interesting to see what direction they take next. As Page stated recently, "Google is not a traditional organization. We don't expect to turn into one."




Continue reading
4005 Hits

3 Web Design Concepts Every Business Owner Should Know

B2ap3 Large 4307046764 Fd22030581 O


Let's say you run a Small or Medium sized business and that you need a new company website.  You aren't big enough to justify an inhouse web designer, but you still want a website that projects a professional image and that will help grow your business.

One of the more frustrating issues you're going to face is that the terms used to describe common web technologies are basically Greek (or Geek) to outsiders. To exacerbate matters, there are some unscrupulous Web Designers and Developers out there who will think you are an easy mark just because you are unfamiliar with concepts such as Content Management Systems (CMS), Responsive Design or the HTML5 standard.

Continue reading
3130 Hits

Your Facebook Page is Still Not a Replacement for a Business Website

B2ap3 Large 4752463128 9a43bfb383 O

Recently a new client asked me if they should even bother with having a website for their San Francisco Bay Area business. I was kinda surprised to get pitched this question — to me, having a website for a business has been an absolute requirement for the last decade or so. When I asked how they thought their business could get along without some sort of a web presence, the answer essentially was, "We are getting all of our leads from our Facebook Business Page." At that point, I strongly encouraged management to investigate getting at least a basic site up immediately and not to depend soley on the whims of Mark Zuckerberg and company. For my money, EVERY business needs a well built website with effective SEO, and here's why:

Continue reading
2680 Hits
Read More Cta Tran Text
Get Started Cta Tran Text
San Francisco Bay Area Website Design Company

San Francisco Bay Area Website Design

Motta Industries LLC is an Oakland San Francisco Bay Area Web Design Company. We specialize in Responsive Web Design (RWD), Content Management Systems (CMS), Search Engine Optimization (SEO) and Ecommerce Solutions.

Motta Industries LLC

1801 E.14th Street
San Leandro CA 94577

(925) 297-5393

Copyright © 2016   Motta Industries Web Design

WE SUPPORTEff LogoFight For The Future

Best San Leandro Web Design Company  We are a US based Company.  All work is done in-house and is never subcontracted to mysterious offshore lands. 
        (925) 297-5393